Jogging Buddy Board, the world’s leading sports nutrition company, is thrilled to announce that leading professional runner Michael Capiraso has joined the board as an advisor and shareholder. High-level endorsements from two global brands with a collective $5.5 billion in revenue demonstrate a commitment to transform it. Michael Capiraso, the Director of Digital Media at Direct Sports, was appointed a Director of Jogging Buddy Board at the close of the first quarter of 2018.
Michael has been matched with a deep understanding of empowering companies through technology and creativity to accelerate and scale customer relationships. Having started as an MBA student at Columbia Business School, he then pursued a law degree at the University of Michigan and was admitted to the New York State Bar Association before eventually settling in New York City and beginning his professional career. Michael lives in Harlem with his wife and three children.
“As the brand continues to grow, and we become known for providing the best jogging experience, Michael’s expertise as a serial marketer will be instrumental to ensure that we are using every tool available to us to keep people motivated and inspired to keep moving,” says Rob DeConto, Founder & CEO of Jogging Buddy. Michael serves on the governing team of the NYC Marathon and the Building Challenges Foundation, a nonprofit dedicated to fighting childhood cancer.
His support will help Jogging Buddy continue to move forward in developing a new technology platform that will revolutionize the sport of swimming, supported by its founding shareholders, Joggers Nation, and its Board of Advisors: Skidmark Capital, LifeX, New System Sport, and Spatial Interactive. “Michael Capiraso is a highly respected leader in the sports industry who was instrumental in the growth of New York Road Runners,” said Adrian Ross, Founder and CEO of Jogging Buddy Board.