Miki Agrawal: Former Thinx CEO on Reinventing the Period Industry

Miki Agrawal is on a mission to change the way we think about periods. The former Thinx CEO is now working on a new venture, Tushy, which she describes as “the Warby Parker of bidets. Miki Agrawal is no stranger to shaking up traditional industries; her first company, Miki Agrawal, is innovative.

As the former CEO of Thinx, she completely reinvented the period industry- a feat that has earned her a spot on Forbes’ “30 Under 30” list. Her latest venture, Tushy, is a startup that is looking to do the same for the bathroom industry. Miki’s goal is simple: to make life easier for everyone. In an interview with Prima, Miki Agrawal discusses her journey as an entrepreneur, her thoughts on feminism, and how she plans to change how we think about periods and bathrooms.


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Miki’s first foray into the business world was as a co-founder of THINX, a company that makes period-proof underwear. The idea for the company came to her when she was living in India and saw how women were treated during their periods. She was appalled by the lack of sanitation and hygiene products available to women, and she was determined to do something about it. When she returned to the States, she teamed up with her sister and a friend to create THINX. The company has been extremely successful, and it has earned Miki a spot on Forbes’ “30 Under 30” list.

Miki was born in Canada to Indian immigrants. When she was growing up, her parents instilled in her a strong work ethic and a desire to help others. These values have stayed with her throughout her career, and they’ve driven her to create companies that make a difference in the world. Miki is a strong advocate for feminism, and she believes that every woman should have the opportunity.